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Amplitude

Amplitude

AI-powered digital analytics platform for product, marketing, and engineering teams.

Analyze DataCustomer & product analyticsDashboards & BIForecasting & prediction

About

• AI Agents that sense, analyze, and optimize data-driven issues 24/7, plus an MCP integration for querying Amplitude insights from Claude, Cursor, or any AI platform. • Full-stack experimentation covering Feature Experimentation, Web Experimentation (A/B testing), and Feature Management with targeting and rollout controls. • Session Replay and Heatmaps for visualizing user behavior alongside event-based product and marketing analytics. Amplitude is a comprehensive digital analytics platform built for product, marketing, data, and engineering teams. It combines behavioral analytics, AI-powered insights, session replay, feature flagging, and experimentation in one platform—enabling teams to understand user journeys, run experiments, and act on findings in real time. Hundreds of integrations (Segment, Braze, HubSpot, AWS S3, and more) connect it to existing data stacks, while robust privacy controls support GDPR, CCPA compliance.

Who it's for

Product & user behavior analytics

Key features

Product AnalyticsSession ReplayHeatmapsFeature ExperimentationWeb A/B TestingFeature ManagementAI AgentsBehavioral Cohorts

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