Fullpath

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About

• **Unified CDP**: Ingests 11M+ data points daily from 200+ integrations to resolve fragmented dealership data into clean shopper profiles, enabling cross-rooftop visibility for dealer groups. • **AI-Driven Marketing Activation**: Powers personalized email/SMS campaigns, VIN-specific ad campaigns, equity-based campaigns, Amazon & OTT ads, Search/Social/Display/PMAX, and dynamic payment offer syndication from a single data layer. • **Agentic CRM & Concierge Services**: Offers an AI-native CRM (limited release) and managed concierge campaign management, with case studies showing dealers reclaiming 30+ hours per week. Fullpath is the AI ecosystem purpose-built for automotive dealerships, unifying all dealership data sources through a core CDP and activating that intelligence across every customer touchpoint — from personalized website experiences to VIN-level digital ads — so dealers can drive more sales with less manual effort. Cox Automotive has announced plans to acquire Fullpath. The platform is ISO 27001 and ISO 42001 certified.

Who it's for

Auto dealership data & marketing automation

Price

Custom plans — the vendor publishes no price; pricing is quoted after a demo or sales call.

AI level