About

• AI-moderated qualitative interviews triggered by verified purchase, app session, or location visit events • Quant surveys combined with real behavioral signals (receipts, app usage, GPS visits) for high-trust data • Consumer panel verified through actual transaction and behavioral data, not self-reported demographics Pogo bridges the gap between what shoppers say and what they actually do. Brands and researchers can launch studies targeting people who have genuinely bought, used, or visited a product or place—eliminating panel fraud and self-selection bias. The platform supports both qual and quant research modalities in one place, with AI handling interview moderation at scale.

Who it's for

Consumer & market research

Key features