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ActiveCampaign vs Klaviyo
ActiveCampaign and Klaviyo both show up in our catalogue for email marketing, funnels & sequences, which is why they end up on the same shortlist. Here is what separates them.
ActiveCampaign
Email marketing & automation
AI-powered email marketing and automation platform for businesses of all sizes.
Klaviyo
B2C e-commerce omnichannel marketing automation
AI-powered B2C CRM for omnichannel email, SMS, and WhatsApp marketing automation.
Side by side
| Spec | ActiveCampaign | Klaviyo |
|---|---|---|
| Monthly price | $15 - $145/mo | Free |
| Free plan | No | Yes |
| Free trial (days) | 14 | – |
| Best for | Email marketing & automation | B2C e-commerce omnichannel marketing automation |
| Skill level | intermediate | intermediate |
| API | Yes | Yes |
| MCP support | No | No |
| Open source | No | No |
| Mobile app | No | No |
| SOC 2 | Yes | Yes |
| GDPR | Yes | Yes |
| Integrations | 6 | 1 |
| Founded | 2021 | 2021 |
| Headquarters | USA | USA |
A dash means the vendor does not publish that detail — not that the answer is no.
Other comparisons in this category
We compare tools on the facts we hold in our catalogue and do not name a winner. Some outbound links are affiliate links, which pay us if you subscribe. That never changes what appears here or in what order.