Apollo vs Close
Apollo and Close both show up in our catalogue for crm & pipeline management, meeting intelligence, prospect & enrich leads, which is why they end up on the same shortlist. Here is what separates them.
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Apollo
B2B sales prospecting & engagement
AI sales platform for B2B prospecting, outreach, data enrichment, and deal execution.
Close
Sales CRM & outbound automation
Sales CRM with built-in AI agent, power dialer, email, SMS, and pipeline automation.
Side by side
| Spec | Apollo | Close |
|---|---|---|
| Monthly price | Free - $119/mo | $19 - $149/mo |
| Free plan | Yes | No |
| Free trial (days) | 14 | 14 |
| Best for | B2B sales prospecting & engagement | Sales CRM & outbound automation |
| Skill level | intermediate | intermediate |
| API | Yes | Yes |
| MCP support | Yes | Yes |
| Open source | No | No |
| Mobile app | No | No |
| SOC 2 | – | Yes |
| GDPR | Yes | Yes |
| Integrations | 3 | 4 |
| Founded | 2015 | – |
| Headquarters | USA | USA |
A dash means the vendor does not publish that detail — not that the answer is no.
We compare tools on the facts we hold in our catalogue and do not name a winner. Some outbound links are affiliate links, which pay us if you subscribe. That never changes what appears here or in what order.